Survey

Other Interesting Flower Information:

Flower Care Tips

The Meanings of Flowers

Reviews of On-Line Florists

Ever really thought about how flowers make you feel? Or, where you buy flowers and why? What makes a great local or online florist? Here's what others have to say. A Memorable Gift with an Emotional Boost:

• 92% of women remember the last time they received flowers.
  
  
• 88% of survey respondents say a gift of flowers changes their mood for the better.
  
  
• 83% say they like to receive flowers unexpectedly.
  
  
• 86% say receiving flowers makes them feel special.
  
  
• 99% say that a person who gives flowers is thoughtful.
  
  
• 89% believe the giver is sophisticated.

The Most Popular Flower Gifts

Within the previous year, survey participants reported that they bought the following floral gifts:

• 99% flowering plant
  
  
• 88% floral arrangement
  
  
• 88% loose or bunched flowers
  
  
• 16% outdoor bedding or garden plant
  
  
• 14% mix of green and flowering plants in a basket or dish garden

Men and Women

• Men spend more on floral gifts. More men than women buy roses and larger flower arrangements.
  
  
• Women buy a wider range of flowers and floral gifts, often at lower cost.
  
  
• Young consumers under the age of 35 favor inexpensive bunched or loose flowers as gifts.

Florists Most Popular Flower Source

• Local florists are the venue frequented most often by consumers. 91% bought floral gifts from a florist within the last year, and 63% bought fresh flowers as gifts "most often" from a local florist compared to other outlets.
  
  
• Respondants reported product quality, service, and value as the key benefits of purchasing from florist shops.
  
  
• 43% shop for flowers as gifts at supermarkets, citing convenience and savings as key reasons.
  
  
• 17. 59% purchased flowering plants at a nursery or garden shop.

Online Flowers Purchases

Those who buy flowers from online floral services are still predominantly male and generally more affluent.

• Flower buyers say the benefits of online services include the ease and convenience of 24/7 shopping, the ability to see a "catalog" of options and prices, and the availability of harder to find flowers.

What Matters Most

Consumers consider these factors important when choosing where to buy flowers:

• Flower quality and freshness (93%)
  
  
• Product guarantee (88%)
  
  
• Convenience and ease of ordering (83%)
  
  
• Value for money (77%)
  
  
• Delivery service, including same-day (77%)
  
  
• Advice and recommendations (69%)
  
  
• Professional design (67%)
  
  
• Broad range of products / arrangements (67%)

Source: SAF Consumer Attitudes and Behavior Study about Floral Purchasing, consisting of four focus groups of floral consumers segmented by age and a nationwide telephone survey of consumers ages 25-55 who purchased floral gifts at least twice within the past year.

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